David Bowie – Ashes to Ashes (1980)

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The music video for “Ashes to Ashes” was one of the most iconic of the 1980s. Costing £250,000, it was at the time the most expensive music video ever made. It incorporated scenes both in solarised colour and in stark black-and-white, featuring Bowie in the gaudy Pierrot costume that became the dominant visual representation of his Scary Monsters phase. Also appearing were Steve Strange and other members of the London Blitz scene, including Judith Franklin and Darla Jane Gilroy, forerunners of (later participants in) the New Romantic movement that was heavily influenced by Bowie’s music and image. Bowie described the shot of himself and the Blitz Kids marching towards the camera in front of a bulldozer as symbolising “oncoming violence”. Although it appears that two of the Blitz Kids bow at intervals, they were actually trying to pull their gowns away from the bulldozer in an effort to avoid them getting caught. Scenes of the singer in a space suit—that suggested a hospital life-support system—and others showing him locked in what appeared to be a padded room, made reference to both Major Tom and to Bowie’s new, rueful interpretation of him. Contrary to received opinion, the elderly woman lecturing Bowie at the end of the clip was not his real mother. Record Mirror readers voted “Ashes to Ashes” and Bowie’s next single, “Fashion”, the best music videos of 1980.



Ashes_to_Ashes_video

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