Deep Purple’s brand-new music video for the new single ‘Vincent Price’, from the new nr.1 album NOW What?! Their first video-clip in over 20 years! The single Vincent Price will be released on June 7th as download, CD single and 7″ transparent vinyl. Vincent Price will become a Purple collector’s item, due to the inclusion of the song “First Sign Of Madness”, which was recorded during the NOW What?! sessions but not included in the final selection. NOW What ?! Has been produced by Bob Ezrin and one week after its release it’s rewarded by critics and fans to be one of the band’s finest moments, marking the peak of a long and glorious career.