Post punk provocateurs The Pop Group have collaborated with acclaimed Italian director and actress Asia Argento on the video of their first single Mad Truth from their forthcoming new album, Citizen Zombie.
“Collaborating with The Pop Group is a dream come true. The track blew my mind: all the set-ups and symbols in the video are inspired on a subconscious level by the music and the lyrics. I imagined a world ruled by the colourful souls of eternal children, expressing their crazy love through art, a spiritual warfare against a world populated by the living dead. The kids that appear in the video have worked also in the last movie I directed, including my daughter Anna-Lou. Between us there is a deep bond of trust and freedom.
The same freedom I was given by the band when they chose me to direct their first single in 35 years. I am deeply grateful to have my vision entwined with MAD TRUTH for eternity.” Asia Argento, 2015
“The priestess of provocation, Asia Argento is a kindred spirit in this crazy zombie world we live in, we were born to collaborate, she’s the bomb!” Mark Stewart, 2015
Mad Truth is available as an instant download with pre-orders of the album through iTunes http://geni.us/ThePopGroupCZombie
The single is taken from the 11-track album, produced by the multi Grammy and Academy award winning producer Paul Epworth and is released through Freaks R Us on Monday February 23rd 2015.